On top of the FOMO sale targeted to the jetset folks, the BORG should sell VIP backstage passes, which is standard practice for events of similar type and size. These don’t need to necessarily get you in anywhere special, as there is no backstage to show at the burn. But I’d bet some people would buy these, expecting it to work wonders for them.
Consider it an asshole tax and a well-placed prank. Just make sure to ship ‘em post-burn so there’s not a bunch of lanyard sporting assholes rolling around the playa acting like they’re the cat’s meow.
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